Dexia Bank Case Study
When Dexia Bank acquired Artesia Banking Corporation and its BACOB banking network in 2001, it gained a wealth of new retail banking customers to augment its market-leading public-sector business. It also inherited an array of disparate customer relationship management systems. As part of a larger initiative to create a common technology platform in all its branches, Dexia Bank chose EDS to implement a new unified CRM system. Now bank staff can get a complete view of both individual and business client information and contact history to identify new sales opportunities. With customer activity visible from all of the bank's core financial applications, the new system is an essential part of Dexia Bank's efforts to create a more customer-centric banking environment.