Dollar Thrifty Automotive Group (DTG)
Rental Car Leader Tracks Summit Attendance with RFID
DTG wanted automatic, exhibit-by-exhibit attendance tracking Driven by the mission “Value Every Time,” Dollar Thrifty Automotive Group achieved a record 10.2 percent growth in revenues for 2006 as a result of its commitment to customer service, steady growth and a tight cost control. DTG leaders felt the time had come to bring the corporate focus on efficiency and service to its annual summit in Las Vegas. Specifically, the leisure rental car leader wanted to use emerging radio frequency identification (RFID) technology to track attendance at the event’s trade show booths and exhibition to gauge employee interest and reveal opportunities for making future summits more cost efficient. Until now, RFID technology had been used primarily in supply chain management. DTG sought a technology leader to help it apply this emerging technology to tracking event attendance. And there was another challenge – time. DTG had only two months to develop and test the solution before its annual summit. The company asked EDS to design and deploy this innovative solution quickly to create a “wow factor” at its upcoming conference.
Download the full version Dollar Thrifty Automotive Group (DTG) Case Study PDF, 271K