Why Software as a Service?
by
Charlie Bess
In Gianpaolo Carraro's blog, he has created a diagram laying out the players in Software-as-a-Service (SaaS) to the market.
It provides some insight into the disruptive players coming in and why they are investing as well as the existing players and why they can still be contenders.
One of the concepts described is to provide access to hosted software as part of the franchise deal, reducing the startup costs for bringing software into the enterprise. This kind of a licensing model will definitely be disruptive if the security and data transfer problems can be overcome. It looks to me like the innovator's dilemma will likely come into play though.