High Tech at the Ballpark
by
Randy Mears
When we think about high tech at the ballpark, it usually comes down to big display screens, projectors, sound systems and vendor automation. As consumers, those are the things that we actually notice. Stadiums, arenas and ball parks have been benefiting from improvements in technology for many years, but the changes have been slow, subtle and often almost invisible to the public. It’s not like those of us who have been involved with mobile technologies haven’t been proposing more customer centric modern technology solutions in these venues, we just haven’t had much luck on the adoption side of things.
If Cisco Systems has its way, the ballpark of the future will be Cisco Field in Oakland, CA, and the fans will notice the difference. The great thing for Cisco is that, if successful, the ballpark itself will become the Cisco Systems consumer showcase and the model for ballparks, arenas and stadiums that follow. With Cisco behind it, we should expect success because, with the name "Cisco" emblazoned on this edifice, failure is not one of their options.
